Soft Power: The Means To Success In World Politics Joseph S. Nye Jr./ 2004/ pages: 2008

PDF: http://bookos.org/book/1156287



Soft Power: The Means To Success In World Politics
Joseph S. Nye Jr./ 2004/ pages: 2008

Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world (Publishers Weekly) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as a new administration-whether Republican or Democrat-maps out its foreign policy, Nye emphasizes the importance of husbanding our military power and nurturing our soft power. It is soft power that will help prevent